Dr. Ethan Wang works in the Department of Design at MONASH University as a Lecture. As an industrial designer, Dr. Ethan Wang have many years experence working with PICO, Motorola, Lenovo, Microsoft and NOKIA. From 2006, as chief ID designer and researcher at Microsoft Research Asia, he helped to built Hardware Innovation Lab to promote design thinking and hardware innovation. Dureing his PhD. research about Design Strategy in DMR (Design Management Research) Tsinghua University, he provides design strategy research to corporations and organizations such as LG, NOKIA and Olympic Beijing.